Why LinkedIn should be your

4 Reasons LinkedIn Should Be Your Best Friend

If you are either looking for a new job or want to develop your career and are not on LinkedIn, you’re missing out BIG TIME.

LinkedIn is a job seeker’s best friend

Key hiring decision makers are using LinkedIn as their #1 tool for recruiting. Not only can they post jobs on LinkedIn, but hiring managers can actually search profiles and make a decision on who they’d like to contact.  If you’re not on LinkedIn, you’ve just lost access to opportunities that may not even be advertised anywhere else.

With close to 140 million members, LinkedIn is the world’s largest professional network. Whether you’re looking for a job or not, it beneficial to have a LinkedIn profile.

 Four ways LinkedIn can work for you

1) Create a full profile

You have to have a complete profile first. Being on LinkedIn without a complete profile is pointless… you’ll have more success faxing your way to a job. Having a complete LinkedIn profile increases your networking success by 40%! The key is to build a professional brand. Recruiters and other hiring managers check LinkedIn first, so try to come up easily in search queries by including important keywords in your profile.

2) Connect, connect, connect!

The more people you connect with, the easier it is for others to find you. Connect with people you know, people you’ve worked with in the past, people you went to school with. You never know who they may know or who they can connect you with.

3) Join Groups

Joining LinkedIn groups is a great way to expand your reach. You may have 100 people as first degree connections, but if you join groups, you can expand that exponentially, which means you’ll have better access to them. They also allow you to communicate with others in your profession. If you’re currently searching for a new job, there are excellent job seeker LinkedIn groups that offer a lot of great tips.

4) Apply for jobs

One of the greatest features on LinkedIn is the fact that jobs are posted there that may not be posted anywhere else. Some of my clients prefer to post a job on LinkedIn before they engage my recruitment services. It’s also easier to apply for those positions, especially if you have a fully updated LinkedIn profile.

These are just some of the benefits of LinkedIn. Getting on LinkedIn is one of the best ways to communicate your professional brand to potential employers or clients. If you have strong profile and are active, it will work for you!

How has LinkedIn helped your career growth or job search?

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